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4 Trends Small Business Owners Should Expect in 2021

This year has been unlike any other — at least in most of our lifetimes. Business owners have stepped up and continually adapted to chaotic conditions, like the COVID-19 health crisis and political/economic uncertainty.

And you know what? We’ve almost made it. The 2020 finish line is in sight, and that feels rewarding and motivating. If we made it through this year, we can get through anything, right?

Now that we’re approaching the holiday season, many business owners are looking toward the upcoming year, wondering what it may hold and how any trends/changes may impact their business.

We’ve compiled a list of four trends that are on the rise for 2021 to help you prepare for what’s to come.

1. Health and safety measures continue to guide the brick and mortar retail experience.

We won’t dive in too deep on this since we recently released an article about health/safety expenses, but continuing to protect your employees and customers should be one of your top financial priorities in 2021.

2. Online ordering and delivery services are wanted and expected by more and more customers.

This year’s quarantine period started as a challenge, but has evolved into a lifestyle for many of your customers. They want and expect their goods to be delivered directly to their homes — whether it’s groceries, household items, or anything else they rely on day-to-day.

3. The world is growing increasingly digital, so your online presence should follow suit.

Increasing digital touchpoints is key in 2021. In a world that has recently lost many opportunities for meaningful, human-to-human connection, it is vitally important that you’re meeting your customers where they are. And where are they? Online, of course. Believe it or not, your consistent brand presence is actually a sense of comfort and normalcy to your engaged customers during these times.

4. Remote and gig jobs are on the rise.

The rise of remote and gig jobs may ultimately save business owners a lot on overhead costs, but still requires an investment upfront. Business owners need to ensure their employees have access to the technology and accommodations to make their remote and gig work as efficient and productive as possible.

We know adapting to these trends isn’t cheap, and 2020 has likely already taken a toll on your finances. It’s stressful to think of the new investments you’ll have to make in the upcoming year when your business is still on the mend from the chaos of this year.

At Elevate Funding, we specialize in support funding, which means we’re willing to take a chance on businesses, regardless of past financial difficulties. We offer flexibility, a fast turn-around, and best-in-class customer service. We do not provide loans – we provide Merchant Cash Advances (MCAs). Again, an MCA is not a loan – it’s simply a way to get access to your future sales immediately.

The MCA application process is simple and quick, and we are able to fund companies in as little as 24 hours. There are no restrictions on how you use the funds, and we do not check credit (for our standard MCA product), charge outrageous fees, or require collateral.

At Elevate Funding, transparency and honesty are at the core of what we do. When you select us as your funding provider, you are placing a safe bet on your financial future. We want to see our merchants succeed, and we will do everything in our power to work with you on your specific needs. We know small business, and we’re here to help. If you need funding and wish to speak to someone now, please call us at 888-382-3945 or click here to send us an inquiry. One of our teammates will get back to you as soon as they are available.


Revenue-Based Finance is formerly and alternatively known as Merchant Cash Advance, or MCA.