Our Mission and History
Elevate Funding began in 2014 when our CEO, Heather Francis, set out on a mission.
The mission? To launch a true direct funder built on these core values:
- Transparency
- Ethical underwriting decisions
- Doing right by both partners and merchants
To this day, our full team strives to embody these values in all that we do. What started with 5 employees in 2015 has blossomed into a dynamic, diverse, multi-department team. Each year, we continue to grow our number of referral partners, small businesses served, and our reputation as an ethical funder.
Heather Francis, CEO
“We have held true [and will continue to hold true] to our core values. From the first deal funded to the last payment received, we are here for the benefit of the merchant and to help small businesses achieve their goals. I am proud that we have not given up our integrity for the sake of a dollar.”
To read more from Heather, visit the “CEO Insights” category on our blog!
