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Our Mission and History

Elevate Funding began in 2014 when our CEO, Heather Francis, set out on a mission.

The mission? To launch a true direct funder built on these core values: 

  1. Transparency
  2. Ethical underwriting decisions
  3. Doing right by both partners and merchants

To this day, our full team strives to embody these values in all that we do. What started with 5 employees in 2015 has blossomed into a dynamic, diverse, multi-department team. Each year, we continue to grow our number of referral partners, small businesses served, and our reputation as an ethical funder.

Dec. 2014 Founded
Feb. 2015 First Deal
Dec. 2015 Volunteer Program
Mar. 2016 Flex Funds
Dec. 2016 New Office
Jan. 2017 Tasty Thursdays
Jan. 2017 Fresh Website
Feb. 2017 Merchant Milestone
Feb. 2017 Elevate View
Dec. 2017 Socksssss
Feb. 2019 Funding Milestone
Apr. 2020 Abound Program
Sep. 2020 Blog Program
Sep. 2020 Funding Milestone
Nov. 2020 Rebrand & New Logo
Feb. 2021 Self-Service Feature
April 2021 Elevate API
May 2021 Fresh Website
Dec. 2021 Adopted Ginger
Jan. 2022 New Office

Heather Francis, CEO​

“We have held true [and will continue to hold true] to our core values. From the first deal funded to the last payment received, we are here for the benefit of the merchant and to help small businesses achieve their goals. I am proud that we have not given up our integrity for the sake of a dollar.”

To read more from Heather, visit the “CEO Insights” category on our blog!